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Research papers

Direct sales in life assurance

This paper describes, from the German viewpoint, the practical and legal problems of direct selling and the opportunities for its increased use in view of changes in consumer behaviour. The first chapter gives an overview of the current situation...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Eckart von Uckermann
June 15, 1992
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Citation

von Uckermann, E. (1992a, June 15). Direct sales in life assurance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance